PRODUCTS

Billboards That Outsmart the Competition

Turn passing traffic into premium ad dollars with DropData.ai’s
real-time insights.

Your billboards—static or digital—deserve better than guesswork. With AI-powered billboard analytics, DropData.ai unlocks precise vehicle and traffic data to target audiences at the right time. Charge advertisers more, win their loyalty, and make every impression count.

Smart Data for Smarter Billboard Advertising
Drop Data redefines billboard success with real-time vehicle traffic data tailored for highways, freeways, and significant U.S. roadways. Whether you run static or digital billboards, our insights help you cash in on what advertisers crave: precision, targeting, and results.
Billboards Are Hot—Are You Maximizing Revenue?

Advertisers don’t just want eyeballs—they demand data-backed impact. Outdated impression counts won’t cut it when you can offer more:

Luxury Drivers – Reach high-income luxury car 
and EV owners.
Rush-Hour Commuters – Target 9-to-5ers with 
daily consistency.
Weekend Travelers – Capture road trippers and families.
Automobile Trends – Highlight EVs or fleet vehicles.
Weather Trends – Pitch ads tied to rain or heat.
Segmentation Profiling – Segment down audiences
by make or state.
Peak-Period Insights – Pinpoint high-traffic

hours and minutes, day by day.
Average Hourly Opportunities – Show advertisers 
real-time potential.

Drop Data Athena In Action

Our smart cameras and Athena signal intelligence units capture real-time traffic details, including:

Time Stamp
When vehicles 
pass

Lat/Long
Exact billboard location

Bluetooth/WiFi/
Mac ID
Device-based audience tracking

Audio Sensor
Contextual 
sound cues

Air Quality Sensor
Environmental 
trends

Air Traffic Tracking
Overhead activity data

License Plate
Vehicle ID for segmentation

Vehicle Make (+EV)
Brand and electric status

Vehicle Model
Granular model insights

Vehicle Color
Visual ad 
targeting

Vehicle Company Name
Fleet and 
business IDs

State of 
Registration
Regional audience mapping

Weather
Conditions shaping traffic patterns

Why DropData.ai Is Your Billboard Revenue Rocket

From raw traffic signals to revenue-ready insights, Drop Data’s technology captures, processes, and enriches data faster than a freeway rush hour. Here’s the engine behind our smart billboard insights:

Cutting-Edge Signal Gathering Hardware

Our patent-pending Athena units—mounted on your billboards—grab real-time vehicle data with precision for smart billboard insights. From license plates to Bluetooth pings, we catch it all, instantly and securely.

Advanced Data Collection & Streaming Tech

Traffic data pours in from across the U.S., where our software sorts, segments, and structures it for real-time traffic insights. Whether it’s a commuter’s SUV or a delivery fleet, we make every vehicle count.

AI & ML for Game-Changing Enrichment

Our proprietary artificial intelligence and machine learning don’t just collect—they connect for AI-powered billboard analytics. By spotting patterns and predicting trends, we turn raw data into ad strategies that win wallets.

Built on Trust

Athena Technology – Our in-house data capture powerhouse.
Partner Network – Nationwide collaborators scaling your insights.

How Drop Data Powers Billboard Brilliance

Forget fuzzy impressions—Drop Data delivers crystal-clear, AI-enriched traffic data that lets you confidently charge premium ad rates. Our trifecta of first-party traffic, third-party weather, and AI insights unlocks results competitors can’t touch.

Real-Time Targeting That Wins Advertisers

Imagine pitching these to your clients
“40% Jeeps zoom by from 8:00–10:15 AM—perfect for rugged retail.”
“Air conditioning ads soar when it’s over 85°F—next exit’s your goldmine.”

“Snow tire campaigns crush it during stormy forecasts.”

Our Athena units capture vehicle type, color, company, and more, enriched by AI to reveal:
Trends – Daily or seasonal shifts

(e.g., “Weekend EVs up 30%”).
Patterns – Repeat commuters for loyal targeting.
Opportunities – Niche ad slots (e.g.,

“Luxury cars: 15%”).
Segments – Audiences by make, state, or fleet.
Multi-Viewer – Cross-billboard campaign impact.
Next-Best Result – Best ad for the moment.
Past Campaigns Results – Proof of what worked.
Predictions – Forecast peak traffic for pricing.
Macro Weather – Link rain to delivery surges.
Macro Buyer Trends – Spot shoppers near 

retail hubs.

Benefits That Pay Off

Higher CPMs

Justify 10-30% rate hikes with data like “25% luxury drivers.”

Better Results

Deliver ads that hit 
the mark, keeping advertisers hooked”

Real-Time ROI

Dynamic insights let you pivot fast, maximizing every billboard.”

Data You Can Bank On

DropData.ai isn’t just a tool—it’s a partner powering your billboard empire with scale, smarts, and reliability.

Our Numbers Speak Loud

• Hundreds of Millions of Vehicles Tracked Yearly
• Over 1 Billion Data Points Enriched Annually
• U.S. Network Doubling Yearly

Built for Winners

We help billboard owners like you outsmart the market, lock in advertisers, and charge what your prime spots deserve.

“The future of billboard advertising isn’t impressions—it’s intelligence. Our AI-powered analytics turn traffic into revenue.”

Matt Sandvig, DropData.ai CEO

Light Up Your Billboards with DropData.ai

Ready to charge more for your billboards? Start with DropData.ai’s 
 real-time traffic insights and see the difference data makes.

Take It for a Spin

Free Trial Offer

Test our insights on your billboards at zero cost.

Quick Setup

Data flows in days, not months.

No Strings

Try it, love it, 
or walk away.